Case study / Yuasa Battery / AIM Expo 2026

The outdoors.
Engineered for the show floor.

A 20′ × 20′ custom rental island and fully managed show program that made powersports batteries memorable at the Anaheim Convention Center.

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Yuasa Battery 20-by-20 island exhibit at AIM Expo 2026 with a branded reception counter, circular hanging sign and outdoor-inspired displays — Yuasa Battery · AIM Expo 2026 · Anaheim Convention Center

ClientYuasa Battery

EventAIM Expo 2026

VenueAnaheim Convention Center · Anaheim, California

Footprint20′ × 20′ island exhibit

ProgramCustom rental + GVC show management

01 / THE ASSIGNMENT

Make a technical product unforgettable

Turn batteries into an outdoor experience.

Yuasa wanted more than product shelves inside a 20′ × 20′ footprint. The exhibit needed to connect batteries with the motorcycles, ATVs and outdoor vehicles they power—then create a setting distinctive enough to stop attendees in a busy powersports show hall.

Wide view of Yuasa Battery's outdoor-inspired AIM Expo island exhibit with woodland silhouettes, product displays and an overhead circular sign — A recognizable overhead sign, open corners and layered scenic elements made the compact island visible and inviting from every aisle.

02 / THE GVC SOLUTION

Rental efficiency. Custom character.

A trailhead built around the brand.

GVC combined reusable aluminum rental architecture with custom-cut scenery, 3D-printed details, immersive graphics and authentic material cues. The result felt purpose-built for Yuasa without sacrificing the practical efficiencies of a rental exhibit system.

GVC aluminum frame panel system

A modular rental framework created the tall lodge-inspired architecture, broad graphic surfaces and open island plan while supporting an efficient installation and dismantle.

Custom mill-shop cut shapes

Oversized trees, woodland animals and a purpose-built canoe product display translated the outdoor theme into memorable dimensional landmarks throughout the footprint.

Custom 3D-printed details

Specially fabricated wildlife accents and scenic details added texture, personality and discovery moments that standard rental components could not provide.

Fabric graphics + digital storytelling

Dye-sublimated fabric graphics and premium large-format monitors connected the environment to Yuasa's powersports applications, innovation story and product performance.

Artificial turf + material contrast

Turf, stone and timber visuals, warm wood surfaces and planted accents made the 20×20 island feel less like a booth and more like a destination outdoors.

Yuasa Battery AIM Expo product wall with large-format battery graphics, lodge textures, motorcycle display and artificial turf hospitality area — High-impact product graphics and a powersports display tied Yuasa's performance story directly to real-world applications.

Yuasa exhibit tower wrapped in stone and log-cabin graphics with custom red pine-tree silhouettes and integrated monitor — Custom-cut trees, dimensional wildlife details and scenic graphics gave the modular structure its unmistakable outdoor personality.

03 / GVC SHOW MANAGEMENT

One accountable team

Prepared in Pennsylvania. Delivered in Anaheim.

GVC managed the operational program behind the environment—from the show book and advance deadlines through freight, labor and installation. With those details coordinated under one team, Yuasa could arrive ready to focus on customers, products and the AIM Expo audience.

Show-book management and deadline control
Inbound and outbound freight coordination
Installation-and-dismantle labor coordination
On-site GVC supervision

Yuasa Battery innovation wall at AIM Expo showing the product-development timeline, a large-format monitor and custom woodland silhouettes — A large storytelling wall paired product history, vehicle applications and digital content in one clear brand narrative.

Yuasa Battery reception and hospitality zone with wood counters, artificial turf, seating and a custom wildlife-shaped product display — Warm wood surfaces, turf and comfortable seating created an inviting setting for product conversations inside the compact island.

Complete Yuasa Battery exhibit at AIM Expo 2026 with circular hanging sign, product displays, motorcycle, reception counter and outdoor scenic elements — The completed island balanced high-level brand recognition, hands-on product discovery and several comfortable conversation zones.

The finished experience

Memorable from the aisle. Meaningful up close.

Every component reinforced the outdoor-powersports story: the hanging sign established presence, scenic architecture created atmosphere, product displays encouraged discovery and open hospitality areas made it easy to continue the conversation.

04 / CLIENT PERSPECTIVE

“Our exhibit absolutely knocked it out of the park. The executive team was thrilled with the finished result and couldn't praise the impact enough!”
Yuasa Battery · AIM Expo 2026

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