Immersive Visuals
Large-format illuminated graphics turned Scholastic properties into the dominant visual language of the space.
Case Study / Scholastic
A storybook brand
brought to life.
LICENSING EXPOEXPERIENTIAL BRAND ACTIVATIONCUSTOM RENTAL
The assignment
Create an environment where stories become the experience.
Scholastic needed a visually magnetic activation that could celebrate recognizable characters and publishing properties while creating natural moments for discovery, conversation, and content capture.
02 / THE GVC SOLUTIONBig character.
Built for discovery
Big character.
Clear storytelling.
Flexible execution.
Layered Experiences
Multiple branded moments gave each property room to stand out while remaining part of one cohesive environment.
Rental Flexibility
A custom rental approach delivered a high-impact experience while supporting changing programs and future events.
03 / A PROGRAM THAT EVOLVES
One brand. Different audiences.
Designed to adapt without losing what makes Scholastic unmistakable.
Across education and licensing events, GVC translates Scholastic's brand into distinct environments, maintaining continuity while adapting the architecture, messaging, and visitor experience to each audience.
Services provided
Creative design • 3D visualization • Engineering • Custom fabrication • Rental exhibit systems • Large-format graphics • Lighting • Logistics • Show services coordination
Project type
Experiential brand activation
Custom rental exhibit
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